Orlando, FL - 11:20:32 AM
Orlando, FL - 11:20:32 AM
Orlando, FL - 11:20:32 AM
Orlando, FL - 11:20:32 AM
Credly's Mobile App
The Credly mobile app transformed digital badge management with a user-centric, three-phase development approach, achieving high ratings for its seamless user experience and mobility. Endorsed by professionals and industry leaders, the app empowers users to showcase their credentials effectively on the go and helps translate their skills earned to real opportunities.
The Credly mobile app transformed digital badge management with a user-centric, three-phase development approach, achieving high ratings for its seamless user experience and mobility. Endorsed by professionals and industry leaders, the app empowers users to showcase their credentials effectively on the go and helps translate their skills earned to real opportunities.
Context
Context
As Credly's platform grew, investors identified a key growth opportunity by enhancing the mobile experience for users. Over 50% of Credly’s user traffic originated from mobile devices, yet the existing website was not optimized for mobile use. This insight led to the strategic decision to develop a dedicated mobile app rather than merely adjusting the existing web platform.
As Credly's platform grew, investors identified a key growth opportunity by enhancing the mobile experience for users. Over 50% of Credly’s user traffic originated from mobile devices, yet the existing website was not optimized for mobile use. This insight led to the strategic decision to develop a dedicated mobile app rather than merely adjusting the existing web platform.
Problem
Problem
The challenge was creating a mobile experience that went beyond just displaying badges. Users needed a way to understand the real-world value of their credentials on the go. The goal was to develop a system that could translate badges into tangible skills and match them with job market demands. This meant building a tool that not only managed badges but also provided insights into career opportunities, all while being easy to use on a smartphone. The vision was to transform digital badges from simple accolades into dynamic, portable assets for career development.
The challenge was creating a mobile experience that went beyond just displaying badges. Users needed a way to understand the real-world value of their credentials on the go. The goal was to develop a system that could translate badges into tangible skills and match them with job market demands. This meant building a tool that not only managed badges but also provided insights into career opportunities, all while being easy to use on a smartphone. The vision was to transform digital badges from simple accolades into dynamic, portable assets for career development.
Solution
Solution
The app was developed in three strategic phases to gradually enhance user experience and functionality:
Version 1 - Badge Wallet - Live Now
Focused on core functionalities like badge management, push notifications for badge claims, updates, sharing, and downloads.
Version 2 - Discovery - Live Now
Enhanced features to explore and discover new badges and skills, aligning closely with the capabilities of the web platform.
Version 3 - Opportunities - Live on Web
Aimed at using badge data and powerful algorithms to map users to relevant job opportunities, maximizing the professional value of badges.
Outcome
Outcome
The app has been highly successful, achieving ratings of 4.7 on the Apple App Store and 4.6 on the Google Play Store. Several users have left reviews raving about the user experience and the portability of badges, enabling them to efficiently showcase their credentials in professional discussions and interviews. The app's phased development and continuous user feedback integration have been crucial to its success and ongoing improvements.
The app has been highly successful, achieving ratings of 4.7 on the Apple App Store and 4.6 on the Google Play Store. Several users have left reviews raving about the user experience and the portability of badges, enabling them to efficiently showcase their credentials in professional discussions and interviews. The app's phased development and continuous user feedback integration have been crucial to its success and ongoing improvements.